SEO Guide in 2023 Don’t worry if you don’t. The information in the following guide will teach you everything you need to know about preparing your SEO plan for the upcoming year.
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Are you ready to bring your SEO A-game in 2021?
By the time you finish reading this blog, you will be an SEO expert who is more than ready to blow your competition out of the water in 2021 and beyond, from the rise of voice search to adhering to the Google EAT concept to concentrating on longer content.
Optimize your site for voice search
Voice search’s popularity is increasing by the day, with more and more households taking advantage of this time-saving technology. Voice search is expected to be used by 6.4 billion people worldwide by 2022.
In terms of how this affects your business, make sure your site is voice search optimised so that Google identifies you as the most important search to the user’s query.
Ways you can optimize your site for voice search include:
Using natural-sounding phrasing
Using long-tail keywords
Create an FAQ section
Alternatively, you could hire specialist SEO services to ensure that your company is using the most up-to-date SEO strategies and methods to produce the best possible results.
Provide long-form content
You might believe that quick, snappy content is what Google and users are looking for in search results. However, figures show that posts with 3,000 words or more receive more traffic, with this sort of long-form content receiving four times the number of shares and 3.5 times the number of backlinks.
You must also ensure that your content is exclusive, of high quality, and easily skimmable by readers.
Also, don’t forget to include your keywords to increase your online visibility.
Adhere to the Google EAT principle
Google, as you are probably aware, likes to adjust the criteria in order to keep companies on their toes when it comes to search engine optimization. The Google EAT philosophy aids them in ensuring that their users receive the most relevant search results for each of their queries.
The acronym EAT stands for knowledge, authority, and trustworthiness, and it is used by Google to rate your webpages.
Always keep the above three attributes in mind when developing content for your website, with top tips including:
Linking to reputable sites
Backing up claims with statistics
Using the right type of content such as video or written based on your target audience.
Score a featured snippet
The featured snippet is the way to go if you’re looking for a quick way to climb Google’s rankings. There are many ways to get your company included in a featured snippet, allowing you to steal major traffic from your rivals and drive massive amounts of high-quality traffic to your web. There are some of them:
Focus on question-based queries
Use relevant keywords
Use long-tail keywords
Display an FAQ section the end of your articles
The secret to any SEO strategy is to be able to adapt and change in order to meet the needs of both searchers and common search engines like Google. You must embrace modern technologies, stay on top of keyword analysis, and monitor your efforts to determine what works and what does not.