TikTok Marketing & Advertising: as it is now known, launched in 2016 and was the second most downloaded non-gaming app in 2019. Because of the app’s inexorable growth in popularity, TikTok advertising has hit the mainstream.
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you need to know about how to market on TikTok?
Keep reading to learn how to use TikTok for your company’s advertising and marketing needs.
Which Businesses Should Use TikTok Advertising?
You might be wondering if TikTok is the right platform to reach your consumers before settling on a TikTok marketing plan for your company. TikTok is ideal if your product or service is consumed by persons under the age of 30.
The app caters to a younger demographic, especially when contrasted to Facebook. TikTok users, on the whole, have a lot of disposable cash and interact with the app’s content, including ads, on a routine basis.
Even if your target customer is typically between the ages of 25 and 40, you should just not dismiss TikTok. The age bracket of TikTok users is slowly but steadily increasing.
Moreover, TikTok is accessible worldwide, so if you have a global brand, this may be a great way to reach customers across the world.
Finally, the female to male TikTok user ratio is approximately 2:1. As a result, TikTok is especially popular among businesses that target to women aged 15 to 30.
TikTok’s advertising services are being used by companies as diverse as Chipotle, the NBA, and the Washington Post.
What Are the Budgeting Options?
The next section of our TikTok advertising tutorial will go over how to budget for your TikTok ads. You may manage your ad budget in two ways: daily and lifetime.
It’s fairly self-explanatory to choose a daily budget. This means you decide how much money you want to spend every day on your advertising campaign.
The minimum daily budget at a campaign-level is $50, while at the ad group level it is $20.
A lifetime budget is a good choice if your executive team has allocated you a specific amount to spend on the campaign. You’ll enter the date range you want your campaign to run for, and TikTok will try to distribute your lifetime budget evenly across these dates.
There are a number of bidding techniques from which to choose. The ‘Standard Bid’ strategy is an good way to stay on track with your daily allowance. To keep your spending under control, choose one target cost-per-acquisition.
You can also choose for the ‘Max Conversion with No Bid’ method. This is crucial for businesses operating campaigns with transformation goals.
How Can You Choose Your Audience?
The audience that will view your ads is an important part of our TikTok marketing guide. TikTok works in a similar way to Facebook advertising campaigns.
There are a few ways for defining the audience who will be targeted by your ads. The first is what is called as a ‘Lookalike Audience.’
When you offer TikTok a list of your existing customers who you know are interested in your product or service, you’re doing so. TikTok will then find users with profiles that are similar to those of your current customers. This contains data such as their demographics, the pages they follow, and the individuals with and who they interact.
This is a great way to find potential customers that you don’t yet know about.
You may also build a ‘Custom Audience’ by choosing certain demographics you wish your audience to display. Custom Audiences may also be used to target a list of customers that are recognized to be interested in your business.
Installing the TikTok pixel on your website, for example, guarantees that visitors to your page are followed up with your TikTok ad campaign.
What Are the Different Ad Formats?
You can make your ads appear on the TikTok app in a variety of ways, just as you do on any digital advertising platform. The format you use will be determined by your campaign’s goal and the sum of funds you have available.
Then there’s the in-feed ad. On the For You page, these show in between user videos. They’re TikTok’s equivalent of Instagram stories advertisements. These may last from 9 to 15 seconds and are ideal for promoting a basic CTA (CTA).
After then, Brand Takeover ads appear on the user’s screen as soon as the app is opened. These are great for raising awareness and encourage visibility. They are very effective, but they are more costly than other ad types.
The Branded Hashtag challenge is a TikTok-exclusive advertising opportunity. Businesses can use these to connect with the TikTok community in a unique way.
Immediately create a fun challenge related to your product, get the aid of a few influencers to help spread the news, and watch your firm’s awareness (and leads) skyrocket!
What Should Be Included in Your Ad Content?
Finally, while talking about TikTok marketing, don’t forget the most important aspect: the ad itself. TikTok is a vibrant and energetic platform, and your ads should reflect that.
Ads on TikTok are typically videos, but they can also be images or GIFs. Remember that many users will have their phone’s sound turned down, thus videos should not rely on audio to convey their message.
Incorporate hashtags, stickers, filters, and lenses into your ads as much as feasible. Remember to include a calls – to – action (CTA) so that your audience knows what they need to do next.
Finally, respondents believed with a TikTok influencer to boost your brand presence. The money you save by working with an influencer will frequently allow you to spend less on both the creation of the ad and the dissemination of your commercials.
Note that you may buy TikTok likes to help increase your account if you’re just getting going.
That’s Everything You Need to Know About TikTok Ads
We’ve talked over the basics of TikTok advertising so you can get started with the app. Now is the best time to build your business on the most popular social media platform since Instagram. If you enjoyed this TikTok advertising guide, you might try out our other digital marketing articles.